FOUR EPIC INFLUENCERS. ONE CHEAP DREAM.
We are @SnowboardJesus, @HalfcabKing, @BoardersInTheBack, and @GeorgeWashingtonSkis, and we are CHEAP. Connected by our love for alpine sports and making content, we're just 4 regular guys who wanted to create a brand that reflected the understated spirit of Snowboarding in 2026. Skiing may have always been characterized as a rich man's sport but the snowboarding community has never been more working-class and badass. And, in an effort to capture that ethos -- and after identifying a major opportunity in the market -- we banded together, pulling together all of the resources at our limited disposal to create something big.
Now, we're not there yet but we've streamlined the process as much as possible, cutting out anything extraneous in an attempt to create the best goggles possible for a community that deserves a more affordable option. To guarantee the best quality, we had to cut out everything... except for the quality.
